Search Engine Optimization (SEO) is the process of optimizing the structure, layout, content and code of your site to maximize the visibility in free Search Engine Listings (sometimes referred to as “Organic Listings”). A large percentage of web users search for products and services using search engines. If your site does not appear in the first two pages of results for important search terms, you are missing out on a slice of the pie. Quite often only a few relatively minor changes need to be made to the structure and/or code of your site to quickly increase the amount of search engine traffic visiting your site.
If you want to talk to someone about SEO who won’t exaggerate, suggest risky SEO techniques, or charge you the sun and the moon for a few links to your site, then contact us!